Live Aqua Cancun

Posadas eyes Jamaica, Aruba as it pursues aggressive expansion

MEXICO CITY — The parent company of Live Aqua, Grand Fiesta Americana and Fiesta Americana says it’s moving forward with plans for 300 properties by 2020 while looking at new markets beyond Mexico, Cuba and the D.R, and laying the groundwork for two new resort brands.

In addition to opening new properties in Playa Mujeres and Tulkal in the Riviera Maya area, Posadas says it also plans on entering new markets after making a splash in Cuba and the D.R. last year.

Posadas will also soon launch two new hotel brands that the company says will diversify its portfolio.

Enrique Calderon, COO of Posadas, says Posadas currently has 180 hotels in operation, with another 53 under construction set to open over the next 30 months. “Our goal is to have 300 properties in our portfolio by 2020, which equals to about one hotel every two weeks this year.”

Grand Fiesta Americana Puerto Vallarta

The new developments are in multiple destinations, he added. Among them is the new Tulkal destination that will feature multiple resorts including a 515-room Fiesta Americana All-Inclusive and a 340-room Live Aqua Beach Resort, as well as a 33,000+ square foot convention centre to attract the MICE market. Tulkal will have 1,300 oceanfront rooms spread across all properties.

Additional newly signed projects include a property in Playa Mujeres and another 700-room resort on the Pacific coast in Puerto Vallarta.

“While we are proud of our growth after decades of leading Mexico’s hotel industry, where are even more proud of being pioneers in perfecting and spreading the traditional Mexican hospitality our company is best known for,” said Calderon. “We can assure our loyal guests that despite the ambitious plan, we will guarantee that the essence of our offering will not be impacted – especially as we enter new markets.”

Grand Fiesta Americana Los Cabos

In 2018 Posadas came into the D.R. with the groundbreaking of Grand Fiesta Americana Punta Cana Los Corales All-inclusive in Punta Cana set to open in 2021, and Cuba with two resorts, the 633-room Fiesta Americana Punta Varadero All-Inclusive and Fiesta Americana Holguín Costa Verde All-Inclusive with 749 guestrooms.

The company plans on opening next in Santo Domingo, and is eyeing new markets such as Jamaica, Aruba and others in the Caribbean.

Another growth strategy for Posadas is the introduction of new brands, which will focus on celebration and romance, says Calderon.

The company’s roster currently has seven brands in more than 60 destinations. In addition to Live Aqua, Grand Fiesta Americana and Fiesta Americana, Posadas also heads up The Explorean, Fiesta Inn, Gama and one.

Explorean Cozumel

The latest major milestone for Posadas was opening Live Aqua San Miguel De Allende in November 2018. The property has 153 luxurious and beautifully designed guestrooms, specialty restaurants, a fully-equipped spa, fitness centre, beauty salon, five meeting rooms and indoor and outdoor event spaces.