PLAY takes flight from Toronto

PLAY takes flight from Hamilton

HAMILTON — PLAY, a low-cost Icelandic airline, has officially launched daily flights from Hamilton to Iceland and Europe with its inaugural flight departing today, June 22, from John C. Munro Hamilton International Airport (YHM).  

Hamilton and the Greater Toronto Area mark PLAY’s first destination in Canada and its fifth route in North America, joining New York, Washington, Boston and Baltimore. It first launched in June 2021 and offers commission to Canadian travel agents, offering 5% net rates on individual bookings made through its travel agent portal.

“Our inaugural flight out of Toronto is a tremendous milestone for PLAY,” said Birgir Jónsson, CEO, PLAY. “We have invested significant effort into launching this destination and I am immensely proud to witness the hard work of my PLAY colleagues coming to fruition. Wherever we operate, we strive to provide the most competitive prices. By challenging the competition in Toronto, we aim to benefit the residents of the area by offering an affordable means of travel to Iceland and beyond into Europe.”

To celebrate PLAY’s inaugural Toronto service, the airline has announced a limited-time flight sale, offering up to 25% off fares for flights to Iceland (KEF), Amsterdam (AMS), Berlin (BER), Copenhagen (CPH), Stockholm (ARN), London (STN) and Dublin (DUB), using the promo code: PLAYCANADA. Fares start at $129, exclusive of taxes and fees. The sale started on June 19, 2023 and ends at 11:59 p.m. EST on June 25, 2023. Canadians will be able to book the discounted fare for travel dates between October 2023 to March 2024.

For complete sale details go to

PLAY operates a fleet of 10 Airbus A320/321 neo aircraft with an average age of two years. It achieved an 87% On-Time Performance rating in the month leading up to today’s inaugural flight to Toronto. The airline operates flights between Iceland, Europe and North America.

For more information go to

Pictured in top photo: Hamilton city councillors Tammy Hwang (far left), and Mark Tadeson (second left) joins PLAY airlines’ CEO Birgir Jónsson (middle left), Cole Horncastle, executive managing director, John C. Munro Hamilton International Airport (middle right), Cathie Puckering, vice president and head, Canadian Network Vantage Airport Group (right) and Ed Minich, board of director, Hamilton International Airport (far right) to cut the ribbon introducing the inaugural flight to Canadian travellers.

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