ANGUILLA — The Anguilla Tourist Board (ATB) has announced two new appointments: Colwayne Pickering, its new Marketing Officer, and Jameel Rochester, who will serve the ATB as Assistant Manager, Destination Experience.
In his new role, Pickering will assist in leading the development of an island-headquartered marketing department, which will include designing and executing new digitally-focused marketing strategies, supporting international efforts, and developing partnerships to increase tourism arrivals. He has also been tasked with overseeing the marketing efforts of the international representatives in North America, the U.K., Latin America, Germany and Italy.
Prior to joining ATB, Pickering served as General Manager (Cable and Broadband) Operations of Wireless Ventures (Digicel) Anguilla Ltd., where he managed million-dollar budgets and targets, and supervised a team of over 50 staff members.
“I have a strong background and experience in excess of 10 years directly relating to marketing and promotions, coupled with operational and people management. I am confident that I will be an excellent asset to the organization, with a full appreciation for time management and the ability to work autonomously and under pressure in achieving required objectives,” said Pickering.
Rochester will be responsible for assisting in the development, promotion and management of the on-island experience, which includes engaging with stakeholders in relation to all elements of Anguilla’s Tourism Product. His key duties include assisting in managing Public and Private Sector Relations, organizing and promoting internal and external training in the elements of hospitality, and coordinating community outreach programs to highlight the role of communities in the visitor experience.
Prior to joining ATB, Rochester was the Resort Assistant Manager at the Four Seasons Resort & Residences Anguilla, and also held the position of Executive Assistant at Zemi Beach House Hotel & Spa.
“With my practical experience combined with my educational studies, I am confident that I can and will become an invaluable asset to the Anguilla Tourist Board,” said Rochester. “My long-term career goal is to continue to learn and develop my skills and abilities within the hospitality industry, whilst utilizing my experience, knowledge, and skills to the benefit of the organization.”
Both Pickering and Rochester began their new roles on Feb. 1 and are based at ATB’s head office in Anguilla.