BRIDGETOWN — The Caribbean Tourism Organization has named Nancy Drolet as its new Business Development Representative for Canada.

Drolet is tasked with implementing the CTO’s business development plan for the Canadian market, maintaining consistent interaction with the travel industry, the Caribbean diaspora and national tourist office representatives in Canada and organizing trade and consumer events, including Caribbean Week Canada.

The multilingual Drolet – she speaks English, French and Spanish – is a 25-year veteran of the travel industry, having worked predominantly in sales and marketing for tour operators including Fiesta Holidays and Thomson Vacations, and cruise lines including Holland America and Windstar Cruises.

After moving to travel retail she worked in senior management positions at Sears Travel, where she managed up to 35 travel agencies.

Drolet also worked at Sandals Resorts and Radisson Resorts of the Bahamas.

“I am thrilled to be back working with the Caribbean which has long been a popular vacation destination for Canadians,” she says. “The Caribbean offers Canadians so much more than sun and sand: the people, the music, the activities on land and sea, the romance of the islands, not to mention the adventure aspect with hiking and untapped natural preserves.”

“I am looking forward to working with our national tourist offices and our tour operator, airline and retail partners in Canada to grow our business to the Caribbean. Through training and education and partnership, I hope to help the travel trade in Canada discover more about the Caribbean,” she added.

Drolet can be reached at droletn@caribtourism.com and by telephone at 905-857-1986.

Canada, normally a robust market for the Caribbean, recorded a decrease in visitors to the Caribbean last year for the first time since 1994, and only the second contraction since 1982. The 3.3 million arrivals from Canada represented a 3.4% drop when compared to 2015.