Emirates has named Rob Gurney Senior Vice President North America. Reporting directly to Hubert Frach, Emirates Divisional Senior Vice President, Commercial Operations, West, Gurney will assume responsibility for Emirates’ commercial operations in both the United States and Canada including Commercial, Cargo, Airport Services, Finance and Human Resources. Gurney has deep commercial and operational experience in the aviation, travel and tourism industries. He joined Emirates in October 2014 as Divisional Vice President Australasia, where he was instrumental in developing Emirates’ relationship with Qantas Airways. Prior to joining Emirates, Gurney was Chief Executive Officer of Helloworld Limited (previously the Jetset Travelworld Group). Gurney has held a number of senior positions with Qantas Airways and British Airways in Australia and overseas markets.