TORONTO — Switzerland Tourism (ST) has appointed Oliver Weibel as its new Director for Canada.
Weibel, who has worked at the national tourism board’s headquarters since 2017 as marketing manager, will take over the role from Pascal Prinz on Nov. 1, 2022. Prinz will be moving on as Switzerland Tourism’s new Director, Global Accounts and will be based out of Zurich.
“It’s been an honour to represent Switzerland and Europe in Canada for the past 4.5 years. My heart is full of gratitude for all I have learned and the wonderful people I have met,” says Prinz. “I’m proud of how as ‘Team Europe’ we have navigated this crisis in Canada and that people can now travel again. Travel is the best education there is! I wish my successor Oliver Weibel all the best and an excellent start, and I look forward to championing his success from my new perch overseeing global accounts at ST.”
Prior to his new role, Weibel held several positions in the international hotel industry, most recently working as Head of Sales & Marketing and Congresses & Events at the Hotel Einstein in St. Gallen, where he was responsible for the North American market. At ST, he has been part of the accommodation & hospitality marketing team in Zurich since 2017. As Director for Canada, Weibel will be responsible for tourism marketing for ST in Canada, and will be based in Toronto.
Claudio Zemp, Director of Americas at Switzerland Tourism, wished Prinz a fond farewell while officially welcoming Weibel to the team.
“We are sad to say farewell to Pascal but know he will continue to guide our global success in his new role. We want to thank him for his amazing contributions to the Canadian business and the recovery effort for travel to Switzerland and Europe,” said Zemp.
“With Oliver, we have a tourism expert joining us with experience from the core part of our business,” he added. “He has worked extensively with our partners in Switzerland and knows our business well. And with his extensive experience in North America, he is the ideal man with proven expertise in both marketing and the hotel and hospitality industry.”