NYC & Company’s Canadian Sales Mission kicks off today

NYC & Company’s Canadian Sales Mission kicks off today

NEW YORK CITY — Ahead of New York State’s reopening on May 19, NYC & Company is kicking off its Canadian Sales Mission today for the travel trade, its first since the start of the pandemic.

Taking place May 11-13, the virtual mission will include a destination showcase, one-on-one meetings, travel agent trainings and a networking reception with representatives from NYC & Company and nine of the city’s tourism and hospitality businesses, including arts and culture institutions, attractions, Broadway shows and hotels. 

To register click here.

“As we look ahead to safely welcoming Canadian travellers back to New York City, it is important that we engage the travel trade now, with our first international sales mission since the beginning of the pandemic,” said Reginald Charlot, Managing Director, Tourism Market Development at NYC & Company. “This visitor market has always been crucial for NYC tourism and we look forward to reconnecting Canadians with all the fantastic products and experiences that the five boroughs have to offer.”

Participating partners include: Broadway Inbound; Disney Theatrical Group; Hotel Beacon; Hudson Yards; The Museum of Modern Art; New York Botanical Garden; Rockefeller Center; SUMMIT One Vanderbilt; and Whitney Museum of American Art. 

Last week, New York governor Andrew Cuomo announced a broad reopening of New York State beginning May 19, which will see the lifting of most capacity restrictions at retail establishments, food services, gyms, amusement parks, hair salons, offices and more. Broadway performances are also scheduled to return to the stage on Sept. 14, with tickets on sale now. For more details click here



The Canadian Sales Mission comes on the heels of a new communications initiative called ‘NYC Reawakens,’ designed to signal the city’s reopening and comeback. New infrastructure upgrades include the brand new Moynihan Train Hall, hotels like Aman New York, Margaritaville resort Times Square, Ace Hotel Brooklyn and Renaissance Hotel Harlem, the new SUMMIT observation deck at One Vanderbilt and much more. Click here for more information. 

In addition, in June, NYC & Company will launch a new US$30 million marketing campaign for New York City’s tourism recovery. More details will be announced shortly.

“New York City is reawakening, from beloved hotels and iconic attractions to new developments and vibrant multicultural experiences throughout all five boroughs,” said John Marshall, Director, Tourism Market Development at NYC & Company. “We are pleased to virtually bring a taste of NYC to Canada this week and to provide timely destination updates and helpful tools for the travel trade in the days ahead.

For more information and travel trade resources including webinars, newsletters, a team directory and more go to

To learn more about COVID-19 protocols in New York City click here


Register Now! Travelweek’s ‘Future of Travel: Sunnier Days Ahead’ will take place Wed. May 19, from 1 – 3 p.m. Click here to register now,

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