Novotel North America has promoted Michael Singer to Area General Manager of all Toronto Novotel hotels. Currently General Manager of Novotel North York and a 25-year veteran of Accor, the world’s leading hotel operator, Singer will oversee all Novotel operations in the Toronto area. In addition to his role as current General Manager of Novotel North York, Singer will be responsible for the operations of all Novotel Toronto hotels to maximize performance and quality. Singer joined Accor in 1988 as General Manager at Novotel Ipswich in the United Kingdom, then proceeded to hold senior-level positions in several locations, including General Manager at Novotel London Heathrow, Novotel Mississauga, and Novotel Toronto Centre.