ORLANDO — Nexion Canada last week launched ‘Smart Leads by Nexion’, a mobile-focused lead generation program for Nexion Canada travel agents.
Using a consumer-facing mobile application, Smart Leads by Nexion matches new, prospective clients with Nexion Canada agents based on the consumer’s travel request. In addition, Nexion Canada agents can communicate with their existing clients through the mobile application with outgoing notifications.
The announcement was made during CoNexion 2014 taking place Sept. 17-20 at the Renaissance Orlando at SeaWorld.
“What began as an initial conversation has since evolved into Smart Leads by Nexion. For the past year, we have been laying the groundwork and working side-by-side with an application development team to ensure all of our goals were met. Today, Smart Leads by Nexion is an extremely beneficial program for both Nexion Canada agents and consumers,” said Nexion Canada President, Mike Foster.
“It’s estimated that 30 million travellers a month research potential vacation destinations on their mobile device. However, a majority of those travellers value the support and knowledge of a travel agent to book their trip. In addition, a travel agent can be of assistance in the event that an unforeseen circumstance occurs. Smart Leads by Nexion provides a way for the consumer to connect with a Nexion Canada agent through the convenience of their mobile phone – it’s amazing.”
“Through Smart Leads by Nexion, I am confident we’ll be able to humanize what is known as the ‘mobile booking experience’. Someone’s time and money should not be left to chance, and that’s where Nexion Canada agents can step in and ensure an expert is always advocating on behalf of each consumer and client,” said Nexion President, Jackie Friedman, CTC, CTIE.
The focus of Smart Leads by Nexion is to acquire new clients and match them with a Nexion Canada agent through a strict qualification and vetting process based on the consumer’s request. In addition to communicating with their clients through push notifications, Nexion Canada agents will be able to put their brand in the hands of their clients by providing clients with destination content, travel products, supplier promotions and travel quotes.
The mobile application that supports Smart Leads by Nexion is currently available for iPhone users and will be available to Android users in the fall.