NEW YORK — Warwick International Hotels has completed a company-wide rebranding initiative that includes a new corporate identity, a new logo and revised visual language. The brand is now named Warwick Hotels & Resorts.
While previously each hotel in the collection used its own individual logo, as the company has continued to grow over the past 10 years to its current status of 50+ properties in 25 countries, “it became more and more important for the Warwick brand to be expressing its brand values correctly to the public”.
While the company’s name has changed, its core mission and values have not, according to Warren Chiu, Vice President of Development for Warwick Hotels & Resorts.
“Our company’s mission is to continue to invest in our hotels to ensure the highest standard of satisfaction and quality for both our new and returning guests,” said Chiu. “From a growth standpoint, our mission is to expand the Warwick brand in locations that will add strategic and financial value to the company as a whole.”
In the past three years, Warwick Hotels & Resorts has added new hotels in key locations, including Chicago, Dubai and Nassau Paradise Island, the Bahamas. The latter resort is expected to open in October.
These newer properties join hotels in major destinations throughout the world, including Paris, New York and Brussels.
In addition to new hotel openings, Warwick Hotels & Resorts has invested more than US$25 million in the past three years in the renovation and refurbishment of its core hotels, including New York, Paris, San Francisco, Brussels and Fiji.
Across the collection, each hotel will now have a clear and consistent identity with the Warwick Hotels & Resorts brand as represented by the new logo, said Chiu.
In addition to the name and logo change, the rebranding encompasses changes in staff uniforms, guest room collateral items, color schemes, communication materials, staff training programs, facade and interior signage as well.