TORONTO — The New Hampshire Division of Travel and Tourism (NH DTTD) has selected Reach Global Marketing as its agency of record.
The decision was made following a thorough RFP process with over eight submissions, as well as four successful years of Reach Global representing New Hampshire in Canada. With this new contract, the Toronto-based agency will launch targeted public relations, travel trade initiatives and strategic partnerships to elevate the state’s presence in the key markets of Ontario and Quebec.
“In 2019, Canadians visited the U.S. and New Hampshire in record-breaking numbers,” said Charmaine Singh, President & CEO of Reach Global Marketing. “With millions of Canadians looking for a change of scenery close to home, New Hampshire is a perfect weekend getaway or remote workplace.”
Singh also noted that New Hampshire is easily accessible by car from Montreal (3.5 hours), Toronto (8.5 hours) as well as New Brunswick. The Granite State offers visitors an array of outdoor experiences including hiking, biking, boating, horseback riding, skiing, snowmobiling, leaf peeping and more. It’s a four-season destination known for its authentic farm-to-table cuisine, local breweries and tax-free shopping, home to covered bridges, antique shops and general stores.
New Hampshire Travel Tourism Director, Lori Harnois, stressed how important Canada is to the state, with it being the largest international market. “We look forward to working with Reach Global to increase New Hampshire’s presence here and bring more visitors to New Hampshire as a result,” she added.
Visitors can choose from customized three- to six-day itineraries focused on family adventures to extreme sports. To learn more go to https://www.visitnh.gov/.