Agent incentives from AMResorts, Coconut Bay and Serenity at Coconut Bay

TORONTO — Travel agents can earn more commission and enjoy more rewards, courtesy of AMResorts, Coconut Bay Beach Resort & Spa and its luxury sister resort Serenity at Coconut Bay.



AMResorts is celebrating travel agents throughout the entire month with its ‘Amazing May’ campaign featuring the theme ‘Inspiring the Future of Travel.’

The campaign includes the following:

  • Commission Bonus for select club-level room categories across brands and resorts
  • Amazing May Giveaway featuring a chance to win a three-night stay for two for every webinar agents attend
  • Amazing May Readying for Success webinar series (seven in total with 14 sessions) featuring actionable training, tools and strategies to advance skills, drive demand and boost earnings
  • Exclusive Master Agent rates to incentivize agents to book their own vacation in May for when they’re ready to travel later in the year

For more information, visit




Coconut Bay Splash Pool



Both located in Saint Lucia, the sister properties have launched the new CBAYREWARD$ ‘Travel Agent Stimulus Package’ that allows agents to earn the highest ever rewards and incentives with every booking.

Agents will receive free nights and earn between $50 and $250 for Coconut Bay Beach Resort and Spa, and $300, $400 or $500 for Serenity at Coconut Bay, based on the room category for seven-night bookings made now through July 31, 2020, and for travel through Dec. 31, 2021.



Serenity Pool High Greathouse


There are no points to manage, agents simply join the program, make a booking with their favourite tour operator or direct with the resorts, and register new bookings at or

Agents will also earn up to 15% commission for direct bookings with North America Reservations at 1-877-252-0304.

Moreover, agents with a valid IATA/CLIA identification can take advantage of an exclusive agent rate of $99 per night for themselves, and $159 for a guest based on double occupancy for bookings by July 31, 2020 and for travel by Dec. 20, 2020. Direct bookings should be made with North America Reservations.

Both Coconut Bay Beach Resort & Spa and Serenity at Coconut Bay will reopen on June 4, 2020 with new and comprehensive sanitizing and cleaning protocols.

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