CHARLESTOWN, NEVIS — The island of Nevis has appointed Phéon Jones as its new Director of Sales & Marketing for all markets, with particular focus on North America.

Jones, who brings with him over 14 years of marketing experiences, will “continue showcasing the beautiful elements and unique events of our destination as well as diversify/expand our source markets,” said Devon Liburd, CEO of Nevis Tourism Authority.

Jones started his career in banking with CIBC FirstCaribbean in St. Kitts & Nevis and before long became Head of Sales for the Nevis Market, ending 2017. He also served as Senior Marketing Officer for The Bank of Nevis Limited where he directly managed the institution’s Marketing Department, brand, market presence and reputation across all segments including corporate, retail and corporate social responsibility.

Jones has also earned professional financial certificates throughout his career and has professionally certified himself in the social media field. 

For more information about Nevis, which is part of the Federation of St. Kitts & Nevis, go to www.nevisisland.com.