Too much consolidation? Marriott caps the year with 30 brands and 1.2 million rooms

Too much consolidation? Marriott caps the year with 30 brands and 1.2 million rooms

BETHESDA, MD — Marriott International opened a record 55,000 rooms in 2016, excluding the 381,000 rooms gained with the Starwood acquisition, plus the combined company signed 880 new hotel deals, representing nearly 136,000 rooms, and opened over 400 hotels with more than 68,000 rooms around the world. Marriott now operates or franchises over 6,000 hotels and nearly 1.2 million rooms.

In North America, Marriott’s pipeline now accounts for 36% of industry rooms under construction and 14% of industry rooms open.

“[Last year] will go down as a remarkable year in Marriott’s history. We completed the acquisition of Starwood and posted record growth that underscores the strong preference that owners and franchisees have for our unmatched brand portfolio, best-in-class sales and marketing platforms, and the most dedicated associates in the industry,” said Marriott President and CEO Arne Sorenson.

The company’s 30 brands include: The Ritz-Carlton, St. Regis, W, EDITION, JW Marriott, The Luxury Collection, Marriott Hotels, Westin, Le Méridien, Renaissance Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Autograph Collection Hotels, Design Hotels, Four Points by Sheraton, SpringHill Suites, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, AC Hotels by Marriott, Aloft, Element, Moxy Hotels, and Protea Hotels by Marriott.

While more than one-third of hotels and resorts under construction in North America are now Marriott properties, the company notes that for the first time in its history more than half the rooms in its development pipeline are in fact outside of North America, with 44% of those rooms under construction.

The combined company’s global distribution of select-service hotels included nearly 4,000 properties at the end of 2016. The combined company’s select-service portfolio continues to experience strong global momentum with 275 openings and over 640 new deals signed last year. Growth should accelerate with nearly 1,800 select-service projects in the pipeline. The growth trajectory was led by Courtyard by Marriott, Fairfield Inn and Suites and Residence Inn by Marriott brands and bolstered by Aloft and Element, each of which recorded their highest number of signings ever.

In the high value luxury and upper-upscale segments the company saw signings for 236 new hotels, representing over 50,000 rooms, and the opening of over 100 hotels, representing over 27,000 rooms.  Marriott’s share of the industry’s luxury rooms pipeline is 29%.

The Autograph Collection last year exceeded 110 open hotels, as well the Tribute Portfolio and The Luxury Collection brands.  Combined, these three brands generated nearly 80 signed deals during the year, contributing to the opening of 28 hotels in 2016.

“Marriott is well-positioned for continued strong growth in the years ahead,” said Tony Capuano, Marriott’s Executive VP and Global Chief Development Officer. “We offer our development partners the benefits of scale and competitive advantages that can help them maximize their returns on investment. We also offer the broadest portfolio of brands and the industry’s leading loyalty platforms. We have the right brand for the right place, whether a new hotel development or an opportunity to reposition an existing asset.”

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