Meet AC, Atlantic City’s destination meetings and events marketing organization, launched its new branding earlier this year as Visit Atlantic City, with coinciding website, www.visitatlanticcity.com.
“As Atlantic City is going through a major reinvestment to create a safer, culturally-rich and sustainable community, the time was ripe for us to review our branding and reinvest in ourselves,” said Larry Sieg, President and CEO of Visit Atlantic City.
“While our primary focus remains on bringing meetings and events to the destination, our new name broadens the enticement to choose us. In addition to having one of the largest convention centers on the East Coast, we also offer an unmatched array of experiences where attendees can meet, connect and let loose with our famous boardwalk and beaches, glitzy casino resorts and world-class entertainment options,” he added.
Over the past year, industry agency Simpleview worked with Meet AC to define a new brand for the organization, taking into account the research insights conducted by Destination Analysts. Visit Atlantic City’s new branding embodies a series of personality traits that will guide marketing materials and plans moving forward. These include Playful, Bold, Eclectic, Celebratory and Iconic – all verbs that describe the vibes visitors expect when visiting the destination.
ANNUAL REVIEW OF IMPACT
Also earlier this year, Visit Atlantic City announced its annual review of impact for 2022. The year-end evaluation indicated that Meet AC and the Atlantic City Sports Commission hosted a total of 209 events, resulting in 264,551 room nights and 498,795 attendees that generated a total economic impact of US$300,006,165. In addition, for every dollar invested in the Luxury Tax Revenue, Meet AC returns $34 to Atlantic City’s economy.
“We have doubled our numbers in terms of room nights and economic impact since the pandemic hit in 2020, showing that in-person events are a crucial part of doing business across almost every industry,” said Sieg. “We still have work to do to surpass our pre-pandemic numbers, but we’re confident in our current trajectory and growing interest we’re seeing from the meetings and convention industry that this goal is within reach.”
Visit Atlantic City’s 2023 Sales and Marketing Plan is a defined document to help lead the organization to meet its annual goals, create new business and brand awareness. It is available for download on the website here.
For additional information and to stay up-to-date on upcoming events, visit www.visitatlanticcity.com.