McLaughlin heads up Jamaica Tourist Board’s marketing department

McLaughlin heads up Jamaica Tourist Board’s marketing department

McLaughlin heads up Jamaica Tourist Board’s marketing departmentKINGSTON — The Jamaica Tourist Board as a new Deputy Director of Tourism, Marketing.

Marcia McLaughlin will have responsibility for developing and coordinating the JTB’s global marketing initiatives, overseeing its public relations and advertising agencies as well as directing its destination marketing, communications, digital marketing and research teams.

McLaughlin’s career spans the hospitality, travel and automotive commercial retail industries in the U.S. and Jamaica. Prior to joining the JTB, she established eMpower Consultants, a marketing consultancy representing transportation, gaming entertainment and education clients. She is credited with achieving award-winning results for Appliance Traders Limited Group, a member of the Sandals/Beaches Resorts family, as well as at Half Moon, A RockResort. At Sandals Resorts International and Air Jamaica Vacations she managed public relations practices for both companies.

“We are happy to have Ms. McLaughlin join the team. She has an impeccable marketing track record in both local and international markets,” said Paul Pennicook, Director of Tourism for the JTB. “Under her stewardship we are confident that the destination will enjoy continued growth in new and existing markets as she brings new marketing strategies and vehicles to bear.”