No commission for travel agents, low-cost carrier PLAY confirms

PLAY launches in Canada with low-cost flights to Europe

HAMILTON — There’s a new low-cost airline in ‘play’ in Canada, with flights to Europe set to take off in summer 2023.

PLAY, which operates flights between Iceland and Europe, has announced new service in Canada starting on June 22, 2023 from John C. Munro Hamilton International Airport. 

Low-cost carriers typically don’t pay travel agent commission. Travelweek asked PLAY’s reps if it pays agent commission, or if it plans to work with travel agents, but so far has not received confirmation either way.

PLAY’s CEO, Birgir Jonsson, was deputy CEO at WOW Air, which stranded passengers on both sides of the Atlantic when it ceased operations in March 2019.

Starting today, Jan. 10, 2022, travellers can book tickets from Hamilton to 26 European destinations including: London; Paris; Berlin; Copenhagen; Dublin; Brussels; Stockholm; Gothenburg, and more. 

“Travellers around the world are hungry to venture to new destinations and recent data shows that 73% of global travellers want vacations outside of their comfort zone,” said Birgir Jónsson, CEO of PLAY. “We’re proud to expand PLAY service to Canada with service in Hamilton, offering both Canadian and European travellers a new way to reach iconic destinations. With our reliable and affordable flights, travellers can enjoy their destination rather than overspending on the flight to get there.”

PLAY offers no-frills service without costly features like magazines, Wi-Fi and entertainment, allowing passengers to allocate their budget elsewhere. One personal item is included for the flight. Passengers can choose which upgrades they need for their trip, such as an in-flight meal, carry-on, checked bag, special bags for items like skis, strollers and golf sets, seats with extra legroom, cancellation protection and more.

In 2022, the low-cost carrier flew 800,000 passengers across Europe and North America, with an on-time arrival rate of over 96%. 

To celebrate its launch in Canada, PLAY is offering tickets starting at $169 to 13 destinations across Europe, including: Berlin Brandenburg (BER); Brussels (BRU); Copenhagen (CPH); Dublin (DUB); Götenborg Landvetter (GOT); London Stansted (STN); Paris-Charles de Gaulle (CDG); and Keflavik (KEF) for $129. 

This offer is valid for the Canadian departing flight of a roundtrip booking for flights scheduled between August and October 2023. The $129 and $169 price is inclusive of all mandatory taxes, fees and carrier charges, and is available today through Jan. 31, 2023 at midnight Eastern Time. Restrictions and baggage fees apply.

For more details about the offer go to https://www.flyplay.com/play-to-europe. For more information about PLAY go to www.flyplay.com.