LONDON — Visitors to London can get access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card.
Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as an entry ticket at sites such as the Tower of London, Westminster Abbey and Windsor Castle.
Instead of presenting a ticket or physical London Pass, visitors scan a QR code contained in the mobile pass to gain admittance at each attraction.
The London Pass app becomes an effective mobile guidebook, providing full details of each attraction. Users also get insights into 15 different areas of the city, as well as suggested themed attraction combinations for visitors, for example, families looking for a child-friendly day out.
The app also offers a full map of the London Underground system, a map of key public bus services in the city, a detailed layout of attraction locations in central London and also a map of the hop on, hop off bus routes included with the London Pass. Information on climate, public holidays and money and direct links to emergency and other useful numbers are also provided.
London Pass users save money on attraction admissions plus they get access to exclusive offers, such as discounts for top theatre shows, dining cruises, helicopter tours and day trips out of the city to popular spots such as Stonehenge and Bath.
More than three million visitors have purchased the London Pass since its launch in 1999. The London Pass is priced from £59 per adult and £39 per child for a one-day pass. Two-, three-, six- and 10-day versions are available. See londonpass.com.