Lisa Auguste joins Scenic as new Groups Director, North America
Lisa Auguste

Lisa Auguste joins Scenic as new Groups Director, North America

VANCOUVER — Scenic has welcomed Lisa Auguste as its new Groups Director for North America.

Bringing with her a wealth of cruise experience, particularly with groups, Auguste has worked for several cruise lines throughout her career, including Swan Hellenic, Cunard and Commodore Cruises. At Oceania Cruises, she worked her way up in the span of just eight years from Manager of Reservations, Groups Department, to VP of International Operations for Oceania and Regent. She also spent 18 months getting Atlas Ocean Voyages up and running in the United States, handling and overseeing nearly all aspects of the start-up operation.

Auguste’s appointment, says John Stunson, VP of Finance, Scenic USA, is part of the company’s reorganization efforts to establish a cohesive Groups Department for North America.

“Lisa comes to us with significant experience in groups in the cruising world, having served as a VP, Groups at Oceania, Groups Management in Cunard, Seabourn and Celebrity, and more recently as VP of Operations and Reservations with Atlas Ocean Voyages. We look forward to her driving a new groups vision for Scenic,” says Stunson.

Auguste adds: “My love is groups and developing long-term relationships with travel partners. I look to build upon Scenic Group brands’ existing strengths by bringing more awareness and simplicity to the group program and make it more user-friendly and profitable for travel advisors.

“Scenic is an established brand that’s always been recognized for offering an outstanding product. I believe its multi-pronged direction for the future with both luxury river and ocean products, which promises many great things to come.”