TORONTO — Everyone knows Texas for its dude ranches and BBQ, but visitors can enjoy much more than just cowboy culture and good food.

Travel Texas and its partners highlighted the many cultural offerings available in the Lonestar State at a recent media marketplace in Toronto. As one of the most popular U.S. travel destinations for Canadians (approximately 500,000 Canadians arrive each year), Texas continues to entice across its various regions, from wineries in Fredericksburg, to a thriving art scene in San Angelo, to world-class museums in Houston.

“Texas is known for its Western experience and the real cowboys, plus the great barbeque and Tex-Mex food,” says Debora Bustos, Office of the Governor of Texas, Economic Development & Tourism. “But we want visitors to come and experience everything that Texas has to offer, which also includes cultural offerings, beaches and many fascinating attractions, all infused with good old Texan hospitality.”

Little-known Fredericksburg, located just an hour from Austin and San Antonio, offers wine country in the middle of the state. With over 50 vineyards ranging from grand estates to boutique establishments, this charming town has a unique German feel, giving visitors a little taste of Europe that’s perfect for a weekend getaway or quick day trip.

Heading west is the little town of San Angelo featuring a booming art scene. Visitors can enjoy the Red Arrow trail beautified by sculptures, full-sized mosaic cars, Paint Brush alley, the pop up art museum, painted sheep and much more.

Not to be outdone is Houston, a great place for museum lovers. Within walking distance are 19 museums that include The Museum of Fine Arts Houston, Houston Museum of Natural Science and The Menil Collection. Plus, The Holocaust Museum has doubled its space, making it the fourth largest in the United States. Also noteworthy is the Houston Zoo, which is celebrating its centennial.

For more information, visit traveltexas.com.