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MIAMI — Premier Worldwide Marketing (PWM), the exclusive global representatives for Karisma Hotels & Resorts, has appointed Kelly Poling as its new CEO.
During her past two years as Executive Vice President of Marketing, Poling helped elevate Karisma’s portfolio of brands, consistently exceeded ROI goals and developed tailored marketing campaigns.
AS CEO, Poling is tasked with leading the growth of the company’s landmark partnerships with Viacom International Media Networks and Margaritaville Holdings, and across each of Karisma’s esteemed brands. She will continue to evolve and expand Nickelodeon Hotels & Resorts, El Dorado Spa Resorts, Azul Beach Resorts, Generations Resorts, Karisma Villas, Hidden Beach Resort, Sensatori Resorts, Sensimar Resorts, Allure Hotels, Karisma Hotels Adriatic and the new Margaritaville Island Reserve by Karisma.
Poling becomes one of only a select few female CEOs at the helm of an international organization within the travel industry.
“It is an honour to become CEO of Premier Worldwide Marketing, which has delivered steadfast results for Karisma, a company I believe in and admire so greatly,” she said. “Karisma has achieved extraordinary successes over the past decade, setting a new standard for luxury inclusive travel, and I look forward to building on the momentum and continuing to celebrate Karisma’s defining hallmarks of innovation, best in class guest experience, and top-quality food and beverage.”
Poling also noted that the future looks strong, with several resort openings and major milestones in the immediate pipeline. “It’s an exciting time to represent a hotel brand that paves the way and continuously raises the bar for the industry.”
Four properties are confirmed in the pipeline, with the first – Margaritaville Island Reserve Riviera Cancun – debuting this winter. In 2020, Karisma and Viacom will open Nickelodeon Hotels & Resorts Riviera Maya, representing Mexico’s first and only Gourmet Inclusive Nickelodeon resort.
For more information go to pwmktg.com and karismahotels.com.