Jamaica Tourist Board launches on-location webinars

KINGSTON, JAMAICA — The Jamaica Tourist Board (JTB) has launched its new on-location webinar series aimed at Jamaica Travel Specialists.

Using a team of videographers to capture aerial and ground footage, the series highlights the unique features, new product offerings, hotels, tours, attractions and incentive specials of various locations across the island. Viewers can also save the videos online to be accessed at a later date should they be unable to attend the original webinar.


“Jamaica is experiencing a record-breaking year and in order to keep that momentum going, we have revolutionized the way we communicate with our valued partners,” said Donnie Dawson, Jamaica’s Deputy Director of Tourism. “This new online format, which virtually transports our travel specialists to Jamaica, has boosted interest in our webinar series. We anticipate that this live, in-the-moment experience will excite the specialists and drive them to increase their bookings to the destination.”

The first live on-location webinar featured Azul Beach Resort Negril and Joy Spence Appleton Estate Rum Experience. The second featured Sunset at the Palms and Jamaica Culinary Tours. Travel agents should stay tuned as plans for more sessions are underway.

To learn more about the Jamaica Travel Specialist program, visit oneloverewards.com.