KINGSTON — After an extensive local and international search, the Jamaica Tourist Board (JTB) has selected Donovan White to be its new Director of Tourism.
White, a Jamaican national whose term as head of the country’s tourism marketing agency, will begin his new role on Feb. 15. He recently served as Vice President of Cable & Wireless Business, Jamaica, where he was responsible for year-over-year revenue growth of 29% and 12% in 2014/2015 and 2015/2016, respectively. Prior to that, White served as Vice President, Marketing, Sales & Media Services at Columbus Communications Jamaica Limited (FLOW) where he led commercial teams and delivered revenue growth in 2013 and 2014.
White also held the positions of General Manager of Caledonia Outdoor Advertising Limited, and Vice President, Sales & Marketing at CVM Communications Group Limited.
With a solid background in marketing, digital media and business development, the Director-designate is expected to build upon the past success of JTB and help it expand its global reach.
“He brings a solid business acumen and marketing savvy to the Jamaica Tourist Board, having developed, managed and executed vertically integrated marketing and branding strategies for a range of industry sectors, including media, telecoms, advertising and technology,” said Edmund Bartlett, Minister of Tourism. “As a member of Jamaica’s tourism team, I am confident that Mr. White’s experience will assist the JTB to continue on its current path of delivering increased tourism results through innovative public and private sector partnerships.”
Donnie Dawson, who is currently serving as Interim Director, will continue in that role until White assumes office.