KINGSTON, Jamaica — The final 2013/2014 winter arrival numbers are in and Jamaica recorded an increase in Canadian visitors over last winter (November to April) with 264,605 arrivals. This figure is a jump of 5% over last year.
“We are thrilled to report further growth in Canadian visitors to Jamaica,” said Philip Rose, Regional Director of Canada for the Jamaica Tourist Board (JTB). “Our efforts to drive demand have been successful thanks to great partnerships with our airline, resort and attractions partners who continuously deliver great Jamaican experiences to visitors. It’s clear Canadians have cultivated a strong relationship with Jamaica which we will continue to foster.”
The JTB also credits this continuous increase in visitors to Canadian travel agents and the JTB’s A One Love Rewards Program(which launched in 2012). The program serves as a dedicated training platform for the travel agent community to become experts on the destination and guides agents through vibrant, picturesque online pages that provide insider knowledge about the island. In addition to learning about Jamaica, agents earn valuable rewards points and incentives as they complete the curriculum. Agents can login to the step-by-step instructional website at oneloverewards.com.