TORONTO — itravel2000 has announced the opening of its first storefront location.

The bricks-and-mortar location is in downtown Toronto, at the base of the Sheraton Centre Toronto Hotel, at 123 Queen St. West, with storefront access off Richmond St. West.

H.I.S. Co.’s Toronto location is at the same site. H.I.S. Co. acquired itravel2000’s parent Red Label Vacations Inc. earlier this year.

Red Label, which also counts TravelBrands and redtag.ca among its many brands, acquired itravel2000 in 2016.

The ribbon-cutting ceremony for the new itravel2000 location takes place next week.