MEXICO CITY — Interjet has launched its first-ever advertising campaign for Canada and the U.S. in an effort to set itself apart from other Mexican and international airlines flying to and from Mexico.
Called ‘Inspiration to Travel’, the campaign promotes the “true differentiators” between Interjet and other carriers, said the company, which not only include lower fares but also added features and benefits.
“With Interjet, we’re giving the travelling public the inspiration to fly again,” said José Luis Garza, General Director. “We understand what travellers are looking for in an airline partner – not just lower fares but everything they used to get for the price of a ticket, such as free checked bags, sea selection, free beverages and snacks onboard, even the ability to pay by credit card.”
Garza also highlighted Interjet’s added benefits like business class legroom with every seat, a guaranteed seat on the flight booked, free drinks in addition to snacks and beverages, senior discounts on every flight and even female-only lavatories.
The new campaign, created by consulting agency Landor, will roll out this fall in national and local print publications as well as select broadcast and digital media.
“We are very excited about our new campaign,” said Julio Gamero, Interjet’s Chief Commercial Officer. “Creatively we’re doing something very different than you see in the category and instead of showing airplanes, using imagery that connects with the reader’s interpretation of everyday life in a fresh, intelligent way that resonates with the essence of the Interjet flying experience.”