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Insight Vacations’ 2020 launch includes new brand promise
Brad Ford, President, Luxury Gold Canada; Ulla Hefel Böhler, CEO of Insight Vacations; Carla Brake, VP Sales, Insight Vacations

Insight Vacations’ 2020 launch includes new brand promise

Tuesday, October 15, 2019

TORONTO — Insight Vacations’ recent 2020 launch showcased more than 100 journeys and included a ‘fireside chat’ style presentation by Ulla Hefel Böhler, CEO of Insight Vacations, and Brad Ford, President of Insight Vacations.

Offering “all the sights and the insights, up close and personal, in comfort and in style”, now part of the company’s brand promise, Insight Vacations is all about authentic travel experiences, said Hefel Böhler.

She highlighted Insight’s primary focuses, including …

. A wide selection of unique Insight Experiences highlighting authentic interactions with locals, and cultural activities

. Authentic dining

. Travel in style in customized coaches, with smaller group sizes, extra legroom and experienced coach drivers

. Stay in style thanks to the right hotels in the right places

. Local group directors who are well-trained and passionate about what they do

Along with Insight’s new brand promise, Hefel Böhler also highlighted some of the company’s new and ongoing initiatives for 2020 focusing on new experiences, new itineraries and personalization.

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She noted the ongoing success of Insight’s ‘Country Roads’ itineraries, now with a collection of some 30 trips. “Off the Beaten Path, Wales Devon and Cornwall has proven particularly popular with Canadians,” said Hefel Böhler.

She has high expectations for ‘Insight Choice’, new for 2020, where clients can choose their own adventures.

On the majority of this year’s European guided journeys, Insight’s Travel Directors will offer clients the choice of two included experiences.

Travellers can choose experiences reflecting their varied interests from art, fashion, food, local traditions and nature excursions.

Hefel Böhler also highlighted Insight’s ‘Ancient Civilizations’ program, with 18 trips in nine countries, including Egypt. New destinations include India and Sri Lanka.

Booking Insight Vacations, or any brand under The Travel Corporation’s umbrella, is good for the planet thanks to The TreadRight Foundation, the not-for-profit organization created as a joint initiative between the TTC’s family of brands. When a client books a trip, part of their payment to TTC goes to The TreadRight Foundation. The donations come out of the company’s profits.

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To date TreadRight has supported over 55+ sustainable tourism projects worldwide, with a focus on three pillars: the planet, wildlife and people. On World Tourism Day, on Sept. 27, The TreadRight Foundation launched its Make Travel Matter Pledge, which can be seen here.

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