Credit: Insight Vacations

Insight launches inaugural women-only journey

TORONTO — Insight Vacations has launched its first women-only journey, set to take place in India in 2021.

As reported by Travelweek last week, the new ‘Wander Women’ program was launched in celebration of International Women’s Day 2020 and will offer immersive learning opportunities, wellness experiences and authentic dining while highlighting the power of impactful tourism on women’s economic empowerment.

With this year’s International Women’s Day theme being #EachForEqual, Insight is aligning itself with a gender equal world, showcased by launching journeys created and led by women.

“On International Women’s Day, we recognize the power of impactful tourism. With 57% of our guests being women along with the rise of women’s only travel, our new journey which is designed and run by women, makes it a perfect fit for those who want to get below the surface and experience India as a culturally immersive destination as well as have opportunities to give back and empower women in the local communities while learning about their day-to-day lives,” says Ulla Hefel Böhler, Global CEO for Insight Vacations. “This journey is also a great opportunity to connect and meet with other fabulous women from around the world and provides economic empowerment to local women.”

This exclusive women-only journey is only available on a limited departure date, so clients are encouraged to book early to secure their space.

The 12-day ‘Inspirational India’ India journey, departing March 24, 2021, includes jewellery making, ayurvedic spa treatments, yoga with a female guru, henna demonstrations, a Taj Mahal tour and Bollywood dance classes. Insight is also offering the opportunity to visit a café solely run by acid attack survivors that promotes social integration as well as economic empowerment and, on the eve of the Holi festival, guests will have the chance to visit an Indian family to join their Holika Dehan tradition, which includes a home-hosted dinner and a bonfire that’s meant to ward off evil before the colourful festivities begin the following day.

Speaking with Travelweek, Julia Wong, Marketing Manager for Insight Vacations Canada, said: “This new India journey, as well as the next to come, will be perfect for those looking to get up close and personal with the destination and experience India as a culturally immersive location. Women will have opportunities to give back and empower women in the local communities while seeing firsthand and experiencing their day-to-day lives. They will also have the opportunity to indulge in wellness experiences and enjoy Deliciously Authentic Dining.”

When asked why there’s been an increased focus on women-led activities, Wong added: “We found that our guests were asking for more opportunities to positively impact the lives of local women in the destinations they visited, and embark on journeys that included a variety of activities that kept them active, enhanced their cultural awareness and explore new flavours.”

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