MADRID — RIU Hotels & Resorts has launched a new mobile app for travel advisor members of its RIU Partner Club, introducing enhanced tools designed to streamline booking management.

The app, now available on iOS and Android via the App Store and Google Play, is part of the company’s broader strategy to further digitalize its loyalty program while strengthening its relationship with the retail travel trade.

RIU Partner Club, which has more than 30 years of history, includes over 100,000 active travel advisor members across 139 countries.

According to RIU, the platform is built around three core pillars aimed at enhancing day-to-day operations for travel advisors.

The first is booking agility, with a simplified and faster process that allows users to register sales and book personal stays more efficiently. 

The second is real-time control, giving advisors immediate access to booking history, profile details and points balances in one place.

The third pillar focuses on benefit management. Advisors continue to earn points for each booking, which can be redeemed for complimentary stays at RIU properties. The company notes that points do not expire, provided accounts remain active and sales are registered on a regular basis.

The launch comes as the retail travel sector increasingly looks for digital tools that support productivity and flexibility. RIU says the new app reflects its ongoing investment in technology aimed at supporting travel advisors and recognizing their loyalty.

For more information, go to www.riu.com.