MONTEGO BAY — Ocean Signature Resorts is bringing its Ocean Allure concept to Jamaica, with Ocean Eden Bay set to become Ocean Allure Eden Bay in November 2026.
The rebranding will bring a series of upgrades to the 444-suite, adults-only, all-inclusive resort near Montego Bay, ranging from enhanced in-room amenities and premium beverages to an expanded Privilege offering.
Ocean Allure is Ocean Signature Resorts’ elevated adults-only all-inclusive concept, first introduced with the opening of Ocean Allure Costa Mujeres in December 2025.
“Ocean Eden Bay has long stood for something distinct in the Caribbean, a sophisticated, adults-only environment built around genuine hospitality, elevated dining, and a connection to the natural beauty of Jamaica,” said Markus Haack, SVP, Sales, Marketing, Distribution and Revenue for Ocean Signature Resorts. “The transition to Ocean Allure is the natural next chapter.”
WHAT’S CHANGING AT OCEAN EDEN BAY
Among the enhancements being introduced is a champagne welcome for all guests, while Rituals bath amenities, previously offered to Privilege guests, will become standard across all room categories.
Rooms will also feature striped bedding and slippers, along with a refreshed minibar stocked with mineral water, juices, soft drinks, beer and snacks. Valet parking will be included for all guests.
Ocean Signature Resorts is also upgrading the property’s beverage program, making premium drinks available across all resort bars rather than limiting them to select outlets.
Guests booking the resort’s Privilege tier will see additional upgrades.
Privilege rooms will include an expanded premium alcohol selection, with guests able to request a bottle of their preferred spirit along with glassware and an ice bucket. Minibars will include liquor miniatures and an expanded assortment of snacks, while rooms will feature upgraded bedding and additional toiletries.
Privilege guests will continue to receive private beach and pool access, butler service, nightly turndown service, restaurant reservations at à la carte venues, exclusive lounge access, private check-in and check-out and dedicated concierge service.
444 SUITES ON THE JAMAICAN COAST
Located on the seafront in Coral Spring, Trelawny, Ocean Eden Bay is some 30 minutes from Sangster International Airport in Montego Bay and 11 kilometres from Falmouth.
The resort has 444 suites include Junior Suites with garden, ocean and pool views, as well as swim-up accommodations offering direct pool access.
Master Suites feature separate living areas and double sun loungers, while two-storey Rooftop Suites include outdoor living and dining areas and private Jacuzzis.
All accommodations feature furnished terraces, coffee makers, daily-restocked minibars and smart TVs with Guest Casting. Room service is available around the clock.
SIX RESTAURANTS, FOUR BARS
Ocean Allure Eden Bay will offer six dining concepts, including Steak House; Bluemoon, geared toward romantic dining; the exclusive Privilege Restaurant; and Senses Dinner Show, which combines international cuisine with live entertainment.
Martha’s Market serves international buffet cuisine with live cooking stations, while the Beach Restaurant specializes in Caribbean flavours in an open-air setting.
Four bars – Lobby Bar, Privilege Bar, Beach Bar and Adults Pool & Wet Bar – round out the beverage offering, with premium spirits available throughout the resort.
SPA, ACTIVITIES AND ACCESS TO OCEAN CORAL SPRING
The resort is also home to the Despacio Spa Centre by Etra. A fitness centre, hairdresser and beauty salon are also available. Daily activities include beach volleyball, tennis, table tennis, aerobics, multisport courts and boccia ball. Diving courses and snorkelling excursions are available at an additional cost through the PADI-certified Dive It! Scuba & Fun centre.
Guests will also continue to have access to neighbouring Ocean Coral Spring, Ocean Signature Resorts’ family-friendly property.
Lead image caption: Ocean Eden Bay will become Ocean Allure Eden Bay in November 2026
