SEATTLE — Holland America Line is hoping to expand its customer base and reward loyal past guests at the same time with its new ‘Refer a Friend’ program.

Launching this week and running indefinitely, ‘Refer a Friend’ is aimed at introducing both new and seasoned travellers to the line. It rewards members of its Mariner Society loyalty program for encouraging their friends, family, colleagues and acquaintances to make a new booking. The referred guest – who must be new to Holland America Line – will receive $50 Onboard Credit per person, while the Mariner (or past guest) who made the introduction will earn a $50 Future Cruise Credit once the booking is made to put toward their next Holland America Line voyage.

“Holland America Line has one of the highest repeat guest rates in the industry but there is still an untapped segment of the market who have never cruised,” said Beth Bodensteiner, senior vice president and chief commercial officer for Holland America Line. “The best brand ambassadors are our Mariners who know our brand and know who would love to take a Holland America Line cruise for the first time. Our Refer a Friend program allows us to reach new cruisers while rewarding our loyal guests at the same time.”

Past guests must have a Mariner ID to be eligible for the program. Every person who cruises with Holland America automatically is enrolled in the Mariner Society loyalty program.

The referred friend can use their Onboard Credit for a variety of amenities, including specialty dining, spa services, shore excursions, gift shop purchases and more.

Mariners can put their Future Cruise Credit toward any of Holland America Line’s cruises to destinations around the world, including Alaska, the Caribbean, Mexico, Northern Europe, Mediterranean, Panama Canal, Canada/New England, Hawaii, South Pacific, South America and Antarctica, Australia and New Zealand and more. Alaska Cruisetours, which combine an Alaska cruise with an overland exploration to Denali and the Yukon, are also included, along with Grand Voyages.

For more information go to www.hollandamerica.com.