TORONTO — To celebrate St. Patrick’s Day, Tourism Ireland has unveiled a week-long initiative that will shine a ‘green light’ on the special connection shared between Canada and the Emerald Isle.
In rolling out its activations, Tourism Ireland hopes to bring some positivity to the nearly five million Canadians who claim ties to Ireland while at the same time inviting everyone to join in on the celebrations.
“St. Patrick’s Day provides a unique opportunity to share Ireland’s rich history and culture with a global audience and the current environment offers the opportunity to present so much more than we have ever been able to do before,” said Sandra Moffatt, Manager, Canada. “This year we invite our friends across Canada to join in the festivities from afar and celebrate the very best of Ireland, its music, song and dance on the day when people everywhere are thinking about Ireland.”
The celebratory program includes the following:
- Live Event: A special St. Patrick’s Day at Home show will be broadcast live on March 17 from three much-loved pubs in Dublin, Belfast and the coastal town of Dingle in County Kerry. The 90-minute broadcast starts at 5:30 p.m. ET and will include music, Irish dancing, special guests and other surprises. Click here to watch.
- Global Greening: 2021 marks the 12th year of Tourism Ireland’s Global Greening initiative where famous attractions and sites around the world go green to mark St. Patrick’s Day. Over 30 locations across Canada are taking part this year, including Niagara Falls, CN Tower, The Giant Beaver, World’s Largest Hockey Stick and Puck, Calgary Tower and The Big Fiddle, among many others. Tourism Ireland is inviting everyone to light a green candle today, March 17, and share using the hashtag #GlobalGreening.
- St. Patrick’s Day kit: Tourism Ireland is helping everyone get in the spirit with St. Patrick’s Day-themed Zoom backgrounds, gifs, fun fact cards and Instagram filters.
- Media: A total of six segments across Canadian television, including ‘Your Morning’, ‘Marilyn Denis’, ‘Breakfast Television’ and ‘Global News Morning’, will feature a selection of Irish celebrity chefs such as Kevin Dundon, JP McMahon and local talent Shucker Paddy (Patrick McMurray).
Travel agents are encouraged to join Tourism Ireland’s exclusive Facebook group for all the latest updates. Click here to join.
Also, click here to watch Tourism Ireland’s new online film featuring the voice of Irish actor Liam Neeson.