ORLANDO — Hard Rock International is partnering with Sony Music Entertainment for new, reimagined Rock Star Suites, part of the hotel company’s continued global expansion.
The first wave of properties to feature the Rock Star Suites includes Hard Rock Hotel Los Cabos, Hard Rock Hotel Desaru Coast in Malaysia, Hard Rock Hotel Guadalajara in Mexico and Hard Rock Hotel New York.
Additional properties will be announced in the near future.
Hard Rock says it’s putting a “radical new spin” on the traditional Presidential Suite by integrating vibrant life-sized content, mixed media and memorabilia featuring the world’s most iconic music artists.
“We’re thrilled to be in alliance with one of the most highly regarded music companies in the world,” says Dale Hipsh, Senior VP of Hotels for Hard Rock International. “Partnering with Sony Music gives Hard Rock Hotels & Casinos unprecedented access to an incredible breadth of emerging and superstar artists, iconic record labels and insights to help develop our music strategy in key markets. This creative capability allows us to bring our key differentiator to life in ways never before done by infusing music, design and technology.”
Sony Music and its partners will also advise on creative design for select properties’ public spaces, such as lobby, bar and club areas “to further integrate a consistent musically-driven aesthetic throughout the guest experience”.