At a time when many travellers are wary about heading to Brazil due to the Zika outbreak, one hotel company has announced a major expansion in the destination.
Hard Rock International is expanding its portfolio with three new projects in key markets throughout Brazil, representing its first ventures in both the country and South America. Upcoming properties include the Hard Rock Hotel Brasilia, Hard Rock Hotel Caldas Novas, and Hard Rock Hotel Itapema.
“As the host of the 2014 World Cup and the upcoming 2016 Olympics in Rio de Janeiro, Brazil has officially entered the world stage, seeing an increased appeal in international travellers, while its natural and cultural attractions continue to be a driving force for domestic travel,” said Marco Roca, executive vice president of global hotel development at Hard Rock International “Brazilians have always been great fans of the Hard Rock brand and we could not be more excited to announce Hard Rock Hotels & Casinos entrance into the country, whose famed lively culture is in tune with our brand.”
As the first Hard Rock Hotel in Brazil, Hard Rock Hotel Brasilia is slated to be part of the tourism expansion of Brasilia Juscelino Kubitschek International Airport. The 400-room hotel, developed in conjunction with VCI Holding, will complement the Inframerica airport expansion and provide its more than 19.5 million annual passengers with an upscale retreat in close proximity to the destination. Other hotel features include a sprawling pool and deck, over 17,000 square feet of event space, a signature restaurant, rooftop entertainment lounge, and a spa and fitness centre.
Further south, Hard Rock Hotel Caldas Novas will be considered the largest hydrothermal resort in the world. It will boast 303 rooms, six thermal pools including a kids area, three restaurants, a helipad and a nightclub.
Lastly, located off the waters of southern Brazil, Hard Rock International will transform the current Plaza Itapema Resort & Spa into the 175-room Hard Rock Hotel Itapema. Featuring beachfront views and a pristine location, the hotel is slated for completion in 2017.
Each hotel will include music-based experiences as well as brand-wide amenities and programs, like the Rock Spa featuring the Rhythm & Motion spa menu, Rock Shop where guests can purchase the brand’s iconic merchandise, and Body Rock workout facilities.
For more information visit hardrockhotels.com.