Grupo Piñero to invest more than €100 million to enhance hotels and services

Grupo Piñero to invest more than €100 million to enhance hotels and services

MIAMI — Grupo Piñero, parent company of Bahia Principe Hotels & Resorts, is moving forward with major development plans in 2023, including several hotel renovations.

With an investment of more than €100 million, the company’s five-year plan focuses mainly on innovation and sustainable growth. €70 million will go towards its hotel division, €16 million will be used to accredit the Bahia Principe Residences and Golf division, while €6 million will be allocated to its Travel and Mobility divisions.


Major renovations are underway at Bahia Principe Esmeralda Hotel, a €30 million investment that will see the property reopen in December 2023.

At the same time, a chain of four other Bahia Principe hotels – Bahia Principe Luxury Akumal in Mexico, Bahia Principe Grand Punta Cana, Bahia Principe Grand Bávaro in the Dominican Republic, and Bahia Principe Grand Jamaica – will continue their €40 million renovation development that will include new recreation areas and dining concepts.


Grupo Piñero is investing more than €4 million in sustainability under the Natural Capital strategic axis, specifically in its Integral Coastal Management Plan. This will include all Caribbean destinations and an additional €2.5 million in the Energy and Climate axis to enhance energy management and cost reduction in resorts. Additionally, €5 million will go towards digital transformation projects to improve back-office efficiency.


The hotel company will allocate €16 million to its residential and golf division to improve the Dominican Republic’s beach club and golf clubhouse. Enhancements will include the creation of walkways and enhances to the ‘AIRE’ leisure and business center.

In the Riviera Maya, the most significant investment will be the refurbishment of the old clubhouse, which will become the Members Club. Phase One will include the construction of the German School, a coworking center integrated into the Mexican jungle, and the completion of sports facilities at the Tulum Country Club and supermarket.


As a result of the recent alliance of the group’s inbound Coming2 with Air Canada Vacations, an investment of €4.5 million will be spent on the company’s Travel and Mobility division. In addition, plans are underway to renew and expand the company’s fleet of Solbus vehicles – considered one of the most modern and safest fleets in the Dominican Republic – with the addition of electric units, some of which are already in operation.

As part of its 2023 development plans, Grupo Piñero will also be opening new offices in Cancun, Playa del Carmen and Puerto Plata, doubling its Mexico workforce and incorporating 70% more personnel in the Dominican Republic.

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