TORONTO — The German National Tourist Board (GNTB) has kicked it what it’s calling a digital marketing offensive with a new worldwide viral campaign for 2019.
In addition to the recently introduced ‘100-years of Bauhaus’, the GNTB will also promote ‘German Summer Cities’ with everything from ‘Action Weeks’ to pop-up events, plus social media activity in numerous source markets, using the hashtag #GermanSummerStories.
Petra Hedorfer, Chief Executive Officer of the GNTB, says: “As the market leader in urban and cultural travel, the GNTB operates a storytelling strategy across five core themes. ‘Urban City’ highlights big city culture, shopping, roof-top bars. For a ‘Romantic’ story, it’s all about fairy-tale small historic towns in rural areas, castles and parks. Vineyards, wine regions and traditional gastronomy also play a part in this campaign. Summer holidays in Germany offer a variety of desirable reasons for travel – part of our ‘Holiday on the Water’ theme. From coastal experiences and pleasure boats, beach clubs, island life, crystal-clear bathing lakes or river rafting, excursion steamers to houseboat holidays on rivers and lakes – there is many a story to be told here.”
She adds: “Through our ‘Art and Culture’ theme – a highly strong and attractive reason for travel to Germany – we highlight museums and exhibitions, industrial heritage, music and shows and open-air events. Finally, Germany’s high profile sightseeing destinations are a perennial reason for travel to Germany. From Hamburg’s Elbphilharmonie in the north, to the Zeche Zollverein in the Ruhr region, over to the Brandenburg Gate or to Neuschwanstein Castle and the Castle Hohenzollern – Germany has numerous remarkable landmarks compared to many competitors. Working with Germany’s top sightseeing destinations throughout the 16 federal states guarantees an unforgettable travel experience.”
Earlier this month Julia Dywelski was appointed Director of Marketing over at the German National Tourist Office (GNTO), represented in Canada by VoX International.