FRHI changes the reward game: Famous Agents launches online shopping mall

FRHI changes the reward game: Famous Agents launches online shopping mall

TORONTO — Members of FRHI Hotels & Resorts’ Famous Agents program already enjoy a comprehensive education and rewards system, but now they’re set to experience an industry-leading range of new redemption options, says the compny.

FRHI, the operator of Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has launched a new online shopping mall, offering participating travel agents a choice of thousands of goods from top retailers across the globe. The enhanced reward offerings reflect a range and depth of redemption opportunities for agents that are unrivalled in the hospitality industry, says FRHI.

“Our travel agent partners worldwide are some of our strongest advocates, and now we’re pleased to recognize their support with an even greater range of reward options,” said Jeff Senior, executive vice president and chief marketing officer, FRHI. “The opportunity to shop thousands of high quality goods at our online mall offers agents a level of personalization in the redemption experience that is unmatched in our industry right now.”

Every time Famous Agents send their clients to an FRHI property or resort, they earn valuable points which can be redeemed for complimentary room nights at all Raffles, Fairmont and Swissôtel properties globally. As well, agents can take advantage of other rewards, which now include an expanded range of retail gift cards and merchandise.

Famous Agents worldwide can browse items from luxury handbags and jewelry, to high-end electronics and house wares from top brands like Coach, Tiffany & Co. and Bose. The participating retailers and range of available products vary by region, with over 50 different country catalogues available. As extra motivation, members can create ‘wish lists’ and monitor their current points balance, to determine how close they are to redeeming their desired items.

To start shopping, Famous Agents sign in and access their online profile at, and then click ‘redeem my points’.

Featuring new ways to get the most out of booking rooms at Raffles, Fairmont and Swissôtel locations, enrollment in the Famous Agents program provides many benefits for professionals who sell luxury travel. Agents who become experts on the three leading hotel brands can earn rewards. These include complimentary hotel stays at distinctive hotels and resorts worldwide, retail gift cards and other great rewards. Notable hotels in the FRHI portfolio include the recently restored Fairmont Le Château Frontenac, Raffles Singapore, Swissôtel The Bosphorus, Fairmont Monte Carlo, The Savoy and Le Royal Monceau, Raffles Paris.

In addition to rewards, Famous Agents have the opportunity to enjoy a multitude of benefits by joining Famous Agents including exclusive member-only rates at FRHI locations worldwide. The program is easy to enroll in at After submitting an online application form, agents receive a personalized membership number, which can be used immediately to track client reservations and earn points that can later be redeemed for free room nights. And because points are earned for reservations in all room categories and wholesale bookings, Famous Agents members can quickly look forward to a vacation at any of FRHI’s destinations. Staying up-to-date is made easy with bi-monthly e-newsletters containing the latest news and developments as well as client and member-only offers, which are sent directly to Famous Agents members.

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