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Four resorts rebranding to create more Royalton Luxury Resorts

Four resorts rebranding to create more Royalton Luxury Resorts

Thursday, June 25, 2020

TORONTO — Blue Diamond Resorts is expanding Royalton Luxury Resorts by rebranding four of its existing properties.

Effective Nov. 1, the family-friendly resorts Grand Memories Punta Cana and Grand Memories Splash will merge into one resort and be rebranded as Royalton Splash Punta Cana Resort & Spa.

Meanwhile, the adults-only CHIC Punta Cana will be rebranded to Royalton CHIC Punta Cana Resort & Spa.

As well, Royalton Suites Cancun will be transformed into Royalton CHIC Suites Cancun Resort & Spa, billed as a stylish adults-only oasis on the Cancun strip.

“The decision to bring these properties under the Royalton Luxury Resorts umbrella will allow for seamless integration of brand standards and operations across the portfolio,” says Jordi Pelfort, President, Hotels and Resorts, Sunwing Travel Group,

Pelfort adds: “This is an excellent opportunity to expand the award-winning Royalton Luxury Resorts brand to a variety of travellers.”

Upon opening, Royalton Splash Punta Cana Resort & Spa will deliver Royalton’s All-In Luxury concept with family-friendly features, including one of the largest on-site water parks in the Caribbean, an arcade, VR gaming, escape room and more.

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Royalton Splash Punta Cana guests have Stay-At-1, Play-At-2 access to neighbouring Royalton Punta Cana Resort & Spa. Plus, Royalton CHIC Suites Cancun Resort & Spa and Royalton CHIC Punta Cana Resort & Spa will offer guests aged 18+ Royalton’s All-In Luxury features. Royalton CHIC Suites Cancun and Royalton CHIC Punta Cana’s daily activities and exclusive events will bring an elevated experience to two of the Caribbean’s most popular beachfront locales, says the company.

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