TORONTO — Firdosh Bulsara has been named Vice President, Commercial, for ALBATours, announced Frank DeMarinis, CEO of TravelBrands Inc.

In this new role, Bulsara will take over the management of ALBATours from Gianni Bragagnolo, who has managed and grown the brand for the last 37 years and will continue on with the company as a consultant.

“We are proud to welcome Firdosh to the TravelBrands team,” said DeMarinis. “With his incredible wealth of experience in the travel industry, and knowledge and insights when it comes to brand growth and development, I know that Firdosh will be a valuable member of our organization and a key player in ALBATours’ continued success.

“Firdosh takes over from Gianni Bragagnolo, and those are big shoes to fill,” continued DeMarinis. “Having built ALBATours from the ground up, Gianni’s passion for the brand and its products has been integral in its success; we are delighted he will continue on as a consultant as we further grow the ALBATours offering.”

Bulsara is based at TravelBrands’ Mississauga head office and can be reached at firdosh.bulsara@travelbrands.com.