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Fifty-year-old Hotel Molokai updates brand identity

After 50 years of providing guests with laidback vacations, the Hotel Molokai – part of the Beachtree Properties family of boutique hotels in the U.S. – has unveiled a new brand identity that brings modern appeal to its storied history.

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Along with a new logo and property signage, the hotel’s rebrand includes a revamped website to help guests plan a dream getaway to what’s known as the birthplace of hula and Hawaii’s ‘Friendly Isle’.

We’re excited to have a visual and digital identity that reflects Hotel Molokai’s distinct appeal,” said general manager Michael Drew. “Just by browsing the new website, you can see why guests love coming to this island and hotel for a truly authentic Hawaiian experience.”

One thing that hasn’t changed at the hotel is its abundance of amenities. Each property in the Beachtree Properties family is distinguished by geographic location, regional décor and access to popular local attractions, state and national parks, recreational options and entertainment.

Hotel Molokai is situated nearby the island’s many top attractions, including sugary white beaches, sport fishing, golf, waterfalls, the world’s highest sea cliffs, ancient fishponds and whale watching.