TALLAHASSEE — Next year’s Florida Huddle and Encounter will take place Feb. 2-4, 2026, at Hilton Orlando in Orlando.

VISIT FLORIDA made the announcement on the heels of a successful 2025 edition, which wrapped up last week in Ocala.

“Florida Huddle and Encounter provide invaluable opportunities to unlock business potential for the Sunshine State’s destinations, hotels, resorts and attractions. Next year, we are thrilled to have the opportunity to showcase the diverse offerings of the Orlando area to key travel professionals from around the globe,” said VISIT FLORIDA’s Chief Marketing Officer Brett Laiken.

Florida Huddle is the Sunshine State’s official travel trade show, showcasing the best of Florida to international and domestic tour operators, wholesalers and media with one-on-one-appointments, educational sessions, and networking.

Florida Encounter, one of the longest-running appointment trade shows in the MICE industry, will take place in conjunction with Florida Huddle 2026. Encounter features appointments between fully hosted, qualified planners with proven business for Florida and Florida suppliers

“As the No. 1 travel and meetings destination in the U.S., Orlando is excited to host Florida Huddle and Encounter once again in 2026,” said Visit Orlando President & CEO Casandra Matej said.

Majej added: “This trade show brings together top travel professionals and Florida destinations, creating valuable connections that drive business and boost the economy. Held next year at the centrally located Hilton Orlando on International Drive, attendees will be just steps away from award-winning dining, legendary entertainment and a variety of attractions, including our world-famous theme parks and the new Universal Epic Universe.”