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TORONTO — The Canadian subsidiary of Enterprise Holdings Inc., the parent company of Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, is buying Discount Car and Truck Rentals, the Canadian company founded in Hamilton, ON in 1980.
The acquisition includes all corporate-owned locations and the Quebec licensee’s daily rental businesses.
“The combination will bring together the complementary strengths of two family-owned and privately held companies with a rich legacy of delivering superior customer service,” says a joint statement from the companies.
Enterprise and Discount say the transaction will also create growth by combining complementary networks and service offerings, talented workforces, as well as the expertise of both companies, resulting in a broader offering of services at additional locations with a focus on enhanced mobility offerings.
“By combining Enterprise’s existing fleet and airport rental locations with Discount’s regional network and deep roots in Canada, we’re pleased we’ll be able to offer customers across Canada a growing array of choices and services,” said Steven Tudela, Senior Vice President of Canadian Operations for Enterprise Holdings.
“Through a broader fleet of cars and trucks of all sizes and an expanded portfolio of services – from airport service car rentals to neighborhood leisure and moving truck rentals – the combined company will be in an even better position to meet the unique mobility needs of Canadian customers and offer greater efficiencies,” said Tudela.
Enterprise Holdings operates more than 600 airport and neighborhood locations in Canada through a network of independent regional subsidiaries.
Tudela says the merged entity with Discount – which has over 300 locations across Canada – will offer customers a larger and more accessible fleet across the country.
Jay Singer, President and CEO, Discount Car and Truck Rentals, said: “We’re looking forward to this next chapter for Discount. Our customers will gain access to a wider range of services, including airport car rentals and Enterprise’s global network, while Enterprise’s Canadian customers also will gain access to a larger and more varied fleet of rental vehicles, including truck rentals. The combined operations will also provide employees with a wider range of opportunities to grow in their careers.”
Singer added: “For the past 40 years we’ve put our customers and people first. Enterprise’s shared commitment to these values is a big reason we feel this partnership works so well and is the right step for our employees, customers and partners.”
The deal is subject to satisfaction of customary closing conditions. Until closing, both companies will continue to operate independently and conduct business as usual.
“In considering bringing together two privately held, multi-generational companies, values and a shared sense of community play an important part in this decision,” said Tudela. “These important factors and creating long-term value for customers and employees are always top of mind.”