Ecuador’s Ministry of Tourism has kicked off a 10-day road show aimed at educating tour operators, travel agents and media on the destination. More than 20 of the most important Ecuadorian tour operators and suppliers will display products, services and experiences available to U.S. and Canadian travellers. As part of the event, representatives from the Ministry of Tourism of Ecuador will give a short presentation addressing the state of the country and offering insight on new developments. “Through the ‘All You Need Is Ecuador’ road show we are confident we will be able to showcase the beauty, diversity, and vast culture that our country has to offer to key stakeholders,” said Cristina Rivadeneira, Under- Secretary of Markets of Ministry of Tourism of Ecuador. “This is a huge investment in time and resources for the Ministry of Tourism and a testament to the importance of these markets for Ecuador’s tourism.” The road show visited Vancouver yesterday and will be making stops in Toronto May 11 and Montreal May 12. For more information, contact Havas Formula at Ecuador@formulatin.com or visit ecuador.travel.