TORONTO — Senator Hotels & Resorts is showing just how much it values travel agents with the launch of a new lucrative program that includes plenty of points and prizes.

Called Senator Amigos, the platform allows agents to accumulate points with each hotel booking. Points can then be redeemed for free hotel nights, cash or an Amazon card.

“Senator Hotels & Resorts wants to reward you for your trust and loyalty that you offer us as a travel agency by encouraging your clients to spend their vacations with us,” reads a statement on the platform website. “We therefore want to thank you for this loyalty via this platform, where you will receive money when your clients make a reservation. You can then redeem this for stays in our hotels or choose many other promotions and advantages.”

Other perks to the program include access to training programs about Senator’s hotels and products, and exclusive promotions from participating hotels and hotel chains. Agents will also have access to the status of each of their formalized reservations at all times; they can check their available balance and redeem it – partially or totally – depending on their needs.

In addition, Senator has launched a B2B website where agents can earn commissions per booking, make reservations quickly and easily, view a record of all their operations in one place, and keep up to date with exclusive sales and promotions.

In order to register for the site, agencies require the code. Contact Shaira Mayers, Business Destination Manager Toronto, at sales.toronto@senatorhr.com.

To access the Senator Amigos agent platform, go to https://senatoramigos.com/en-us. To access the B2B site go https://b2b.senatorhr.com/.