Double header partnership teams Sheraton and SPG with MLB

Double header partnership teams Sheraton and SPG with MLB

STAMFORD, CT — Sheraton Hotels & Resorts and Starwood Preferred Guest have teamed up with Major League Baseball to offer Sheraton guests and SPG members access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences.

The deal also designates Sheraton as the ‘Official Hotel of Major League Baseball’ and SPG as the ‘Official Hotel Loyalty Program of Major League Baseball’.

Sheraton will launch the partnership this fall by hosting special screenings of MLB Postseason games at select hotels across North America. SPG members have the opportunity to redeem Starpoints for pairs of tickets to each World Series game at spg.com/moments.

“We are thrilled to become the ‘Official Hotel of Major League Baseball,’ a sport we know is a true passion for a lot of our Sheraton guests,” said Dave Marr, Global Brand Leader for Sheraton Hotels & Resorts. “The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty.”

Starting with the 2016 MLB season, Sheraton guests and elite SPG members will also receive:

  • Complimentary access to MLB.TV, the only streaming service that enables fans to watch their favourite team live outside their home market;
  • Availability of MLB Network, the Emmy Award-winning 24/7 cable television network dedicated to baseball, as an in-room entertainment channel in the U.S.;
  • Custom Starwood booking widgets located on MLB.com and participating teams’ Schedule pages;
  • Special packages, promotions and sweepstakes including the chance to see games in person or win MLB prizes.

SPG members can also take advantage of the new partnership beyond the World Series with exclusive access to baseball experiences throughout the entire 2016 season through SPG Moments. Starting with Spring Training, members can look forward to MLB experiences that include meet and greets, batting practice with players, premium game tickets inclusive of the All-Star Game and World Series. SPG members can access all of this at spg.com/moments.

Last night four-time MLB All-Star (and former shortstop for the Toronto Blue Jays) José Reyes and SNY and WPIX broadcaster Keith Hernandez, a five-time MLB All-Star, joined fans to celebrate the new partnership at the Sheraton New York Times Square with a special screening of Game 3 of the American League Championship Series, as the Toronto Blue Jays beat the Kansas City Royals 11 – 8.