Discover the World to handle SIA's sales and marketing across Canada

Discover the World to handle SIA’s sales and marketing across Canada

The move follows retirement news from Les Kovacs, Singapore Airlines’ Sales Manager Canada, and takes effect July 1

TORONTO — Discover the World is taking over responsibility for sales and marketing across Canada for Singapore Airlines, effective July 1, 2021.

The move follows retirement news from Les Kovacs, SIA’s Sales Manager Canada.

Discover the World has provided sales representation to Singapore Airlines in Mexico for over 25 years, and more recently in Czech Republic and Slovakia.

Building on the foundation that Singapore Airlines has established in Canada, Discover the World will leverage its local knowledge to continue to grow awareness of Singapore Airlines, and increase revenues, says Discover the World’s CEO, Ian Murray.

“We are extremely proud to play such an important role in the representation of Singapore Airlines in the Canada market and are very much looking forward to bringing our deep market knowledge and experience into play,” says Murray.



Singapore Airlines has been ranked as the world’s best airline by Skytrax four times and has topped Travel & Leisure’s best airline rankings for more than 20 years. The airline is known for its industry-leading service and amenities across all cabin classes.

Says Jane Clementino, Director of Discover the World Canada: “This is an exciting opportunity! Singapore Airlines is a premium brand and continues to set the bar for all airlines globally. The Canadian Discover the World team is well positioned to strategically grow sales and provide exceptional service with our national coverage, dynamic partnerships and extensive expertise.”

Chee Chian Seah, SIA’s VP Western USA, adds: “For decades, Canada has been an important market for Singapore Airlines, and we are confident that this new appointment will continue to build on our long-standing tradition of providing expert, personalized support to our industry and trade partners. SIA remains firmly committed to the Canadian market and to continuing to be of service to travel agents, corporate travel managers, and to business and leisure travellers throughout the country.”

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