Direct Travel announces “unified sales front” led by Ian Race
Ian Race

Direct Travel announces “unified sales front” led by Ian Race

TORONTO — Direct Travel has tapped long-time employee Ian Race to lead its corporate sales team across all of Canada, effective immediately.

The company veteran will continue in his current role as Senior Vice President, Corporate Sales & Business Development, with the added distinction of serving in that capacity for both the company’s Canada West and Canada East regions. The unified sales front will centralize efforts, streamlining efficiencies and strengthening the company’s Canadian business.

Brian Robertson, President of Direct Travel’s Canada West region, said: “Ian has continually proven himself, both as a results-driven sales leader and as a talented connector of people throughout his nearly two decades with our team. This announcement marks the next step not only for Ian, but for our entire business development efforts as we transition to a single sales team across Canada.”

Joel Ostrov, President of Direct Travel’s Canada East region, said he could not be more pleased to welcome Race in an official capacity to the Quebec and the Canada East region. “His impressive track record speaks for itself, and we look forward to seeing our Canadian sales teams together, one company strong,” he said.

Well known in the industry, Race has been recognized with notable association awards including GBTA’s Business Travel Professional Service Award, ACTE’s Volunteer of the Year, and the Canadian Alliance of Business Travel’s Leadership in Education Award. Prior to joining what was then Vision Travel in 2005, Race worked in lead sales roles for Navigant International and City Express Airlines, among others.

On his new role, Race said: “In my time at Direct Travel, I’ve had the privilege to witness our company’s people-first policies firsthand, and I truly believe it separates us as a leader in the industry. I’m ready to work with our entire team to build on that legacy and help businesses tackle the challenges they’re facing now and prepare for the future of corporate travel.”

According to Direct Travel, plans for growth and increased presence across the provinces are to come in the months ahead.