Cuba expects tourism growth despite Trump's crackdown on U.S.

That didn’t take long: fewer Americans want to travel to Cuba

RICHMOND, VA — A year after the U.S. government began easing travel restrictions to Cuba, a new survey suggests Americans are less interested in taking a trip to the country than in 2016.

The 2017 Allianz Global Assistance survey showed that 40% of Americans said they would be interested in taking a trip to Cuba (down 2% from 2016) while the easing of travel restrictions made 26% of Americans more interested in visiting the country (down 9% from 2016). About three-quarters (76%) reported being unlikely to plan a trip to Cuba (6% more than 2016).

While safety concerns and fear of communist government were major anxieties for Americans in 2016, those worries appear to be weakening this year. About 1 in 4 Americans (38%) now said they had safety concerns (down 6% from 2016) while 12% were unsure about Cuba’s communist government (3% lower than in 2016)

Instead, lack of information on Cuba’s travel experiences (22%, up 4%), travel infrastructure (13%, up 1%) and Internet/mobile connectivity (9%, up 2%) are the factors making Americans less interested and likely to travel to Cuba, according to the survey.

Resorts and beaches (32%, down 1%) remain the hot ticket items that would make Americans most interested and likely to travel to Cuba. That is still ahead of Cuba’s cultural attractions (23%, down 1%), Cuban food and rum (13%, up 2%), the Cuban people (9%, down 3%), classic 1950s American cars (steady at 9%), Cuban cigars (7%, up 2%) and family and friends (7%, up 2%).

The survey also measured sentiment and discovered that 34% of Americans think Cuba has changed for the better because of as a result of the U.S. having eased travel restrictions to the country.

“Our survey found that merely 2% of Americans think they will go to Cuba in the next six months, 2% believe they will make it there by the end of 2017 and 10% think they will go sometime in 2018,” said Daniel Durazo, director of communications at Allianz Global Assistance USA. “Airlines continue to change their services to Cuba, while cruise lines are revving up sailings to the island. It will be interesting to see how this affects visitors’ interest.”

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