Register now for St. Vincent and the Grenadines’ new rewards program

VINCENT AND THE GRENADINES — The St. Vincent and the Grenadines Tourism Authority (SVGTA) has launched a new rewards program for travel advisors.

Running from July 1, 2025, to May 31, 2026, and open to licenced advisors in Canada, the United States and Europe, the Diamond Rewards Programme is designed to recognize and reward advisors who promote the destination. It invites them to complete the SVGTA’s specialist training courses, after which they can start logging their bookings and flights. Through various platforms, they will gain access to a range of exclusive benefits, including:

Exclusive rewards ranging from luxury travel experiences and branded merchandise to high-profile recognition
The Diamond Awards, a flagship annual event honouring top-performing advisors with prizes and accolades in St. Vincent and the Grenadines
Access to ongoing education such as in-depth training modules that highlight the destination’s unique offerings

“Travel advisors are an essential part of our tourism success story, said Minister of Tourism Carlos James. “With the launch of the Diamond Rewards Programme, we are deepening our engagement with key stakeholders as part of our strategic focus on business development within the travel trade and creating meaningful incentives for those who help share the story of our islands. As we continue to grow, this programme reflects our appreciation for their ongoing commitment and partnership.”

SVGTA’s CEO, Annette Mark, added that the programme is more than just an incentive – it’s a symbol of the organization’s gratitude for – and investment in – travel advisors, who she calls is most passionate advocates. “We have created a programme that empowers advisors with the tools, knowledge and rewards they need to confidently sell our destination. This is just the beginning of a more robust and collaborative future with the travel trade,” said Mark.

The launch of the programme comes at a time of unprecedented growth for St. Vincent and the Grenadines. Milestones such as Air Canada’s year-round service to the destination and the debut of luxury accommodations like Sandals Saint Vincent and the Grenadines have significantly enhanced the destination’s appeal.

Tor register for the Diamond Rewards Programme, go to www.discoversvgpro.com.