The Anguilla Tourist Board and the Office de Tourisme de Saint-Martin at their 2025 strategy meeting

Anguilla, St. Martin eye strategic collaboration for 2025

ANGUILLA — The Anguilla Tourist Board and the Office de Tourisme de Saint-Martin are looking to work together in 2025.

The two tourism boards recently organized a strategy meeting to discuss their global strategies and identify key areas of partnership, all with the goal of exploring potential collaborations.

Potential opportunities for partnership include trade shows, sales missions, webinars and presentations.

“This strategic collaboration marks an exciting step forward for both islands, reinforcing our commitment to expanding our reach and enhancing the visitor experience through joint efforts. Our respective teams remain optimistic about the potential of this partnership and are eager to move forward with detailed planning in the coming months,” said Aïda Weinum, Director of Tourism, Office de Tourisme de Saint-Martin.

Stacey Liburd, Director of Tourism at the Anguilla Tourist Board, added: “We are excited to explore this promising partnership with the Office de Tourisme de Saint-Martin. By aligning our strategies, we are paving the way for a collaborative effort to enhance the visibility of both destinations in key international markets.”

Both tourism boards focus on the MICE segment, yachting, and multi-destination travel experiences, laying a strong foundation for future collaboration, said Liburd.

Both boards are also exploring sales missions aimed at strengthening ties with key markets, including Canada, the UK, Europe and Latin America, plus webinars showcasing ways to package the islands for multi-destination vacations.

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